Director of Multimedia • Bedrock Detroit

Experiential
& Destination Strategy

Transforming city blocks into cultural destinations. I led the content strategy for Bedrock's major public activations, driving foot traffic and brand affinity through immersive experiences.

From the Monroe Street Midway to high-concept art installations, my role was to capture the energy of these spaces and translate it into digital formats that encouraged physical attendance.

This involved a mix of high-energy sizzle reels for social, instructional motion graphics for on-site screens, and integrated app campaigns to gamify the visitor experience.

Role

Multimedia Direction

Key Deliverables

Campaign, Social & App

Focus

Placemaking & Activation