Director of Multimedia • Bedrock Detroit

Residential
& Editorial Identity

Defining the visual identity of a premier urban portfolio. I directed the multi-channel asset strategy for Bedrock's residential real estate and editorial presence.

By overseeing the creation, distribution, and strategic usage of all multimedia assets, I built a cohesive lifestyle narrative that fueled websites, luxury brochures, and high-impact marketing campaigns.

This work extended into editorial strategy, where I managed photography and design layout for quarterly publications, ensuring the 'Detroit Story' was told with consistency and elevated production value.

Role

Multimedia Direction

Key Deliverables

Editorial, Digital & Print

Strategy

Creative Journey Mapping